TL;DR · 60-second read

Better decisions
for the money hiding in your junk drawer.

The gift card from your birthday. The four classes left on a yoga pack. The Sephora rewards quietly accruing. The REI dividend nobody reminded you about. The prepaid Visa from a rebate. Americans hold about $27 billion in unused gift cards and store credit (Bankrate, 2024), some of it in your drawer, some in your wallet, some buried in an inbox. You paid for all of it. Corporations call the part that expires "breakage" and budget around it. Cue is the wallet, and the brain, that makes that money come back to you, before you reach for a credit card.

I got the call Monday morning. By that evening I was at the self-checkout paying for groceries with money I didn't have, while a gift card for that exact store sat in my drawer at home, collecting dust, about to be sucked, quietly, forever, into the corporate balance sheet. That moment became CardCue Pro. Read the full story →
Every dollar on a card you forgot is a dollar someone already spent on you. Cue is what makes sure you collect it.

What does it actually do?

Two things. First, it sees every pre-paid dollar you own, gift cards, punch passes, loyalty rewards, memberships, prepaid balances, in one wallet that's always current. Second, it speaks up at the moment you can spend it. Smart notifications + geofencing means you walk into a store and your phone is already showing the barcode, the rewards balance, the punch-pass count. You scan a card once and forget about it. The app does the watching. You do the deciding.

The math, by category.

Gift cards. Americans hold about $27 billion in unused gift cards and store credit (Bankrate, 2024). The industry calls the slice it expects you to forget "breakage," and budgets for it.

Punch passes & class packs. Fitness studios, salons, and boutique services run 30–50% under-redemption. A $300 yoga ten-pack with four classes left is $120 of dusty dollars sitting on the table.

Loyalty rewards. Bond's annual Loyalty Report finds consumers belong to ~15 programs but actively engage with about 7. The remaining 8 typically carry $20–$50 in unredeemed value each.

Memberships. Sam's Club Plus's $50 annual cashback, REI's annual member dividend, AAA roadside, gym annual perks. Most go unredeemed because nobody surfaces them at the right moment.

Prepaid debit. Tens of billions of dollars sit in prepaid cards (Visa Gift, Mastercard Gift, retailer-specific). A single forgotten card averages $30–$60 in unspent balance.

Add all five categories up for an engaged household and the realistic recoverable number lands in the $200–$500 per year range. Call it your forgotten financial layer. Or just call it the dusty dollars piling up around the house. CardCue Pro is $34.99 a year (or $79.99 once for lifetime). The first card you rescue pays for several.

Who's this for?

Anyone with a drawer, a wallet, or a Sam's Club card. Anyone who's ever said "I have a gift card somewhere, I think." Anyone who's bought a 10-coffee punch pass and lost track at four. Anyone whose credit-card loyalty rewards have been quietly accruing for two years untouched. Anyone who paid for a warehouse-club membership and didn't realize they had cashback waiting at checkout. Which is, basically, everyone.

Industry calls it "breakage." They budget for you to forget. CardCue Pro flips that line item back to you.

Is it actually smart about it?

No coffee reminders at 11pm. No steakhouse pings at 7am. No nags while you're home or at work or in the gym. If you ignore a card three times, it quiets itself and tells you it did. Every notification earns its right to interrupt you, and every one tells you why it fired. The goal is not more alerts, it's the right alert, once.

What about my data?

Your cards live on your phone. Face ID unlocks the sensitive stuff. By default the photo is sent securely to our AI provider, Anthropic, to read it, then discarded. Prefer to keep photos on your device? Turn on Scan on-device only in Settings. No Google, no Meta, no Mixpanel, no Adjust, zero tracking SDKs. Optional cloud sync encrypts your card numbers and barcodes on your device first, with a key only your devices hold, so we can't read them. PINs never sync. Other fields like card name and balance sync over an encrypted connection and are stored with row-level security, so only your account can reach them. The only thing we publish is anonymous, aggregate counters so the app can say "X gift cards rescued in total" on the website. No identity. Ever. And on our roadmap, targeted mid-2027: card reading that runs entirely on your device.

Most apps want your attention. This one wants you to make a better decision at one specific moment, the moment you pay.

How do I use it?

Open the app twice. Once to take the card in. Once to pay at the register. In between, go live your life. The app watches location, expirations, and balances in the background. You don't think about it. That's the whole point.

1. Intake
Scan, email, or photo
Point your camera, or pick a screenshot from Photos. Apple Vision reads the card on-device first, then by default a secure cloud AI fills in the details (switch to on-device only in Settings). (Share-from-Mail intake for brand eGift emails works today, straight from the Mail share sheet.)
2. Cue
Your phone buzzes
Near a store you've got money at, the chirp lands on your lock screen, even with the app closed. Watch taps your wrist.
3. Redemption
Tap. Scan. Done.
For most barcode cards, the cashier scans your phone and the plastic stays home. Magstripe, chip-and-PIN, single-use certificates, punch passes, and many memberships still ride along, but Cue nudges you to bring them at the right moment.

Your cards are always with you.

No more digging through wallets, drawers, or that one shoebox under the bed. Every card you've added shows up in CardCue Pro, ready to scan at the register, your phone is the wallet now. Digitized cards can also be exported to Apple Wallet, live at launch, so they sit right next to your boarding passes.

Works on cards that store value in a barcode or QR code. Magstripe-only cards, chip-and-PIN cards, and traditional prepaid cards still need to come with you, sadly, but at least Cue keeps their balances and PINs straight.

Between intake and the register, you don't think about CardCue Pro at all. That's the win.

Smart Profiles, the app tunes itself to where you live.

A 50-meter geofence is helpful in Manhattan and ridiculous in Wyoming. Cue picks an alert radius based on the kind of neighborhood you're actually in, tight in the city, looser in suburbs, wide on country roads, and re-picks it when you travel.

Smart adapts as you move. Urban / Suburban / Rural are fixed presets. Custom unlocks every dial. The classifier rounds your location to a 1km grid square before any neighborhood lookup, so the server never sees your street address.

Apps should adjust to the user's environment. Not the other way around.

How much?

Priced in dollars, not your data. Everything in "What about my data?" above holds on every plan; we never sell it. Free for up to 3 cards. All the important stuff, AI scan, geofenced alerts, barcode at the register, expiry notifications, widgets, achievements, year-in-review analytics, Smart Profiles. Pro is $4.99 a month, $34.99 a year, or $79.99 once for lifetime, unlimited cards, sync across devices, cloud backup, the Apple Watch app, and Family Sharing, one subscription covers your whole Apple Family.

Break-even math: if Pro helps you find one $35 gift card a year you'd otherwise have forgotten, it pays for itself.

Or earn Pro by giving: send any digitized gift card to a friend. If they're new to CardCue, their first claim gives them a free month of Pro, and you earn one too, up to 6 earned months. New CardCue users only. Program terms apply. How Send a card, get a month works.

Call it the forgotten financial layer. Or just call them dusty dollars. Either way, the money is yours, and it's waiting.

Cue, the CardCue Pro pika

Get your money back.

Check your drawers, your wallet, and your email. Scan everything you find, gift cards, punch passes, loyalty enrollments, memberships, prepaid balances. Then go live your life. The app handles the watching, the geofencing, and the expiration math. Your only job is to make the better decision at the register.

Join the waitlist

Launching Tuesday, August 11, 2026.