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A junk drawer spilling open with gift cards, coins, and sparkles flowing out

You have dusty dollars
in your junk drawer.

Gift cards, punch passes, rewards, prepaid balances. Money you've been given, earned, or set aside, quietly gathering dust. Cue* brings it back at the moment you need it.

Get Cue on the App Store Read why this app exists
Why this app exists

The day I lost my job, I found my purpose.

I got the call Monday morning. First thing. HR on the line. I knew before anyone spoke.

By the end of the day I was at the grocery store picking up a couple of things for dinner. Self-checkout. Credit card, swipe, points. Routine.

Walking out, the do-not-spend voice now loud in my head, it hit me.

I had a gift card. To that grocery store. Sitting in my junk drawer at home. Collecting dust. Mine to spend, with a time limit on it, about to be sucked quietly into the corporate balance sheet. While I stood at the register paying with money I needed.

I'm a (now former) UX leader. So I started asking: Why is it so hard to put a gift card to use? Turns out, a whole lot. Every step adds friction. The friction compounds. The industry calls the part that quietly expires "breakage" and budgets around it.

That was the moment CardCue Pro started. The day I lost my job, I found my purpose: build the app that closes the gap between the money sitting in a drawer and the moment it could come back to you. Cue is what came out of that.

"Money in a drawer, mine to spend. About to be sucked, quietly, forever, into the corporate balance sheet. While I stood at the register paying with money I needed."

This isn't a memory problem. It's a friction problem.

You're not careless. The system was never designed to remind you.
The wallet is closer

Your credit card's in your pocket. The gift card's at home. You've already swiped.

The app isn't open

Even with a brand app, you don't open it before walking in. Nobody does.

The cashier won't ask

No checkout system says "by the way, you have $47 here." The merchant's incentive is the opposite.

They budget for it

The industry calls the part you forget "breakage." Their revenue line. Your quiet loss.

Here's how it works.
You add a card once. Then you go live your life. The app shows up at the moment you can spend it , not before, not after , and gets out of your way the rest of the time.
Step 1 · A card lands in your hands

Snap a photo. You're done.

A birthday gift card, a coffee shop punch pass, a gym membership renewal, a Visa prepaid from a rebate , whatever it is, open CardCue Pro, tap +, point your camera at the front. The on-device AI reads the brand, balance, barcode, expiration, PIN, and membership numbers before you can lower your phone. No typing. No squinting.

Point & shoot
1
Target
Gift Card · scanned
$50.00
Step 2 · Life happens

Forget about it. Seriously.

Go about your day. Cue remembers the card for you: where you can use it, when it expires, how much is left. Your job is living. Our job is watching.

Days or weeks pass
2
CardCue Pro watching...
Location + expiry + balance
Step 3 · You walk past a Target

Your phone lights up.

Before you've even reached the door, a Live Activity appears on your lock screen: Target · $50.00 · 420 ft away. Your Dynamic Island counts down the distance as you walk. No unlock required to see it. Read it, and you're heading in already knowing.

Glanceable
3
Target
420 ft
$50.00
LOCK SCREEN
Step 4 · At the register

Tap. Flip. Scanned.

Tap the Dynamic Island or the card in your wallet. Face ID, barcode appears. Cashier scans your phone. Fifty dollars off the bill. You didn't even bring the card.

Tap to pay
4
049000042566
SCANNED · $50 APPLIED
Right
Time
Right
Place
Right
Card

That's the whole idea. The wallet that helps you make the better money decision at the moment of payment.

Take the card in once , gift card, punch pass, loyalty enrollment, membership, prepaid. Go about your life. When you're near a store where any of that value is waiting, your phone buzzes. Name, balance, walking distance. At the register, the barcode or membership ID is already on screen. The cashier won't remind you. Your phone will.

Make better money decisions. Free to start.
The math, by category.
Industry-estimate ranges of money left on the table every year, per US household. Each tile is sourced separately; add them up for the household total.
Gift Cards
$150–$300

Per household in stuck balances. ~10–19% of every gift card given will never be fully redeemed. Industry calls it "breakage."

Punch Passes
30–50%

Of class packs and prepaid fitness packages go unused. A $300 yoga ten-pack with 4 sessions left = $120 of dusty dollars on the table.

Loyalty Rewards
~$170

Average per household in unredeemed loyalty value. People belong to ~15 programs but actively use 7. The other 8 carry $20–$50 each.

Memberships
$50–$120

Per program in unclaimed annual perks. Sam's Club Plus's $50 cashback. REI's annual dividend. AAA, BJ's One+, gym perks. Nobody surfaces them.

Prepaid Debit
$30–$60

Per forgotten Visa Gift / Mastercard Gift / retailer prepaid. Tens of billions in aggregate float across the US prepaid market.

Add it up

For an engaged household, the realistic recoverable number is $200–$500 per year in dusty dollars. The first card you rescue pays for several.

About these numbers →

Money rescued from waste

Every card Cue saves shows up here.

Each rescue is logged in the wallet's running total. By next year, you'll see your number. The app's "rescued from waste" thread runs through Wallet, Year-in-Review, and the Activity Dashboard.

Real people. Real saves.

I forgot I had $47 at Target. Then my phone reminded me at the register. That's $47 I didn't put on my Visa.

Jennifer M.
$47 back

Walked into REI for one thing. The app reminded me my co-op dividend was waiting. Walked out $40 ahead.

Aisha L.
$40 back
Live across the community

What Cue's brought back so far.

Aggregate numbers across every CardCue Pro user, updated every few minutes. No names, no accounts, no tracking. Just the running tally of dusty dollars getting brought back.

0
Cards tracked
$0
Sitting on cards right now
$0
Put to use
Rescued
From the corporate balance sheet

Last updated

$1.99 a month.
Most people make it back the first week.
If you don't, we'll refund the year. No tickets, no forms , email us and we'll handle it through Apple.
Best Value

Yearly

$19.99 /year
$1.67 a month. 7-day free trial.
Start free trial

Monthly

$1.99 /month
Cancel any time, from your iPhone.
Try month-to-month

Free plan tracks up to three cards forever, with everything that matters: scanning, location alerts, the digital barcode at the register.

Questions.
How does it know when I'm near a store?
Your phone already knows where you are. We use it on your phone , quietly, only to time the reminder , and never send your location anywhere. The reminder shows up just before you walk in, with the balance and barcode ready to scan.
Can I really leave the card at home?
Yes , for most cards, the cashier scans your phone instead. We'll suggest keeping the card at home once we're sure your specific card works that way. (Some older cards still need to come with you. We'll tell you which.)
Is my data safe?
Yes. Everything stays on your phone. Face ID guards the sensitive bits. We don't sell your data. We don't show ads. Cloud backup is optional and end-to-end encrypted. Full details.
Does it work on Apple Watch?
Yes. Reminders on your wrist. Show your barcode at the register from your watch.
What kinds of cards work?
Gift cards. Punch passes. Loyalty rewards. Warehouse and club memberships. Prepaid balances. Add a photo or paste an email , we figure out the rest.
What if I don't like it?
Cancel from your iPhone Settings any time. We'll refund the year if you ask. Your cards stay on your phone whether you cancel or not.
Free or paid?
First three cards are free, forever , full features. Beyond three cards, $1.99 a month or $19.99 a year.
White paper · 12 min read

The Right-Moment Doctrine

Why $27 billion sits unused in American drawers, and how CardCue Pro compresses the whole life of a gift card, intake to cue to redemption, into a fraction of your time.

Read the paper
Stories, research, and the craft behind it.
Ten essays from the founder on the product's first year. Seven press-kit deep-dives on how it was built. One white paper on the economics of unredeemed gift cards.

The day I lost my job,
I found my purpose.

This wasn't built to be impressive. It was built so the next person walking out of a grocery store doesn't realize, on the sidewalk, that they had the money the whole time.

If you've got a drawer, a wallet, or an inbox with cards in it, you've got dusty dollars. The forgotten financial layer is real, and it's yours. Let's bring it back.

Download on the App Store

Free to start · 3 cards · no account required

Curious how this works behind the scenes?

The whole story → The white paper → How we handle privacy →