Eight in-depth press kits on the thinking behind CardCue Pro, plus a full white paper on the $400–$1,500 of pre-paid value sitting unused in the average US household, the forgotten financial layer across gift cards, punch passes, loyalty rewards, memberships, and prepaid balances. Call them dusty dollars. The money is fine; it just hasn't been touched in a while. Start with the white paper for the philosophy and the ROI math, or the complete kit for the whole app in one read. Written as a reference, not a pitch. Two more stories worth a journalist's time: the give-a-month program (send a friend any digitized card; when they claim it, they get the card and you each get a month of Pro free, new CardCue users only, program terms apply) and the Gift Card Rights explainer on what the law already says about unused balances.
Why $27B sits unused in American drawers, and why the entire lifecycle of a gift card (intake, cue, redemption) should cost the user a handful of deliberate moments, scan it in once, let it watch, tap to pay. The Right-Moment engagement thesis, the Share-from-Mail primitive (available now), and the architectural choices that make it feel effortless.
The $27B problem, the frictionless-wallet premise, the six architectural layers summarized with their best pull-quotes, the stats, the pricing, what ships at launch (Add to Apple Wallet export, Family Sharing, the give-a-month gift program), the team, and every piece of contact info a journalist needs, all in one document.
Every Apple surface Cue touches has a single job, a single source of truth, and a shared memory, so the same alert never fires twice, never fires in the wrong place, and never fires at the wrong time.
Vision and VisionKit read cards on-device first, with a secure cloud read by default for accuracy. Foundation Models categorization on the Neural Engine is in development, not yet shipping. Sensitive Content Analysis refuses to OCR what it shouldn't. WeatherKit quietly teaches the Conductor to stop talking when it's pouring. Four frameworks, on-device first.
Tap + and the camera is already up. Apple-Pay-style auto-fire trips the shutter the moment it sees a readable card, no tap required. Apple Vision runs on-device first; Claude reads the richer details in the cloud by default, with an on-device-only option in Settings. A scratch-off guard, smart flip prompt, and single-use certificate handling cover the weird cases.
Cue's geofencing isn't a circle on a map. It's a decision engine that asks five separate questions, where, when, how fast, how often, in what mood, before a single alert reaches you.
SwiftData-first, biometric-gated, App-Group-isolated. Authentication is optional. Tracking is absent. By default, scanning sends the card photo to our AI provider for a more accurate read; turn on Scan on-device only to keep it on your iPhone. Optional cloud sync is the other path off the device.
A 50-meter geofence is helpful in Manhattan and ridiculous in Wyoming. Smart Profiles re-picks the radius and dwell timer for the neighborhood you're actually in, and classifies nothing finer than a 1km grid square, never your address.
Apple Wallet is a wallet for the cards brands cooperate with. Cue takes the rest, the AAA card, the gym tag, the library card, and fires exactly one kind of alert for them: the renewal warning, before the lapse.
Personality as architecture. Copy lives in Copy.swift with typed notification templates. Three rules, warm, specific, quiet, and a banned-phrase list. An error is a handoff, not a dead end. A paywall is a list and a price, not psychological warfare.
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