Christian Sorensen
Founder, CardCue Pro
Fifteen years leading product at enterprise SaaS, most recently driving healthcare platforms at Gainwell ($125M+ contract revenue, 35 states), before that the ALEX benefits-decision system at Jellyvision (eHealthcare Leadership Award, Platinum).
Pika Product Lab is the inverse: small apps for small moments. Writes the code, the copy, and the support emails himself.
Essays by Christian Sorensen
Ten essays on building CardCue Pro, newest first. The full archive, with summaries, is on the CardCue Pro blog.
- The features I cut
- Looking back, what I got wrong about my own app
- Apps should sound like people
- I tried to stop paying for AI
- How a radius became a feeling
- The best apps are the ones you rarely open
- Thirty seconds is the whole app
- The app that never asked me to sign in
- A notification is a promise you make to someone's attention
- The gift cards dying in a drawer
How these essays are written
Christian Sorensen writes every essay on the CardCue Pro blog. The thinking, the stories, and the product opinions are his. He uses AI to edit for grammar, tighten the prose, and keep the voice consistent across the series.
In October 2026 the essays were revised with AI help for search: question headings, shorter paragraphs, a direct answer near the top of some essays, and links to primary sources. Each essay ends with a short note on how it was written.
When an essay is corrected or brought up to date, its page shows an "Updated" date next to the original publication date.